MANAGERIAL ABILITY AS AN EFFORT TO IMPROVE SME PERFORMANCE THROUGH COMPETITIVE ADVANTAGE IN THE PANDEMIC TIME COVID 19
نویسندگان
چکیده
The purpose of this study was to investigate competitive advantage as a mediator for the influence managerial ability on performance SMEs in Malang City. population research is owners Malang, amounting 113,000 units engaged food processing, handicraft, and handicraft business units. Sampling using Slovin formula with sampling error rate 5% obtained total sample 100 SMEs. method through random procedure (random sampling). Data analysis Structural Equation Modeling (SEM). results showed that there an effect City can mediate Future analyze networking capability variables contribute
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ژورنال
عنوان ژورنال: Jurnal aplikasi manajemen
سال: 2021
ISSN: ['1693-5241', '2302-6332']
DOI: https://doi.org/10.21776/ub.jam.2021.019.02.12